All the marketing techniques that are carried out on the internet or using digital devices is referred to as Digital marketing. It involves carrying out various online seo activities to attract customers. Some of the prominent digital marketing plans include.
Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Marketing Automation • Content Marketing • Pay Per Click Advertising - PPC Campaigning
All these tactics can be used to promote a product online. For instance, search engine optimization -SEO ensures that when users search for a product online, the brand’s website tops the search results, thus boosting its online visitors. Social media marketing refers to promoting a brand on social media sites like Facebook, Instagram, and Twitter. Using the services of a Digital Marketing Company Sydney like iBase would help a company to understand and unravel the key to online success.